After months on sale, the HTC One is still our top pick of the smartphones available at the moment - and with all new software, it's now even better.
While it may not have been borne out in sales, the One is definitely the phone that the likes of Samsung and Apple have been aspiring to.
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On top of that there's a good CPU and RAM combo, a more-than-enough 32GB of storage and top-end Bluetooth, Wi-Fi and 3G / 4G connections, all topped off by a completely re-imagined version of HTC Sense. What's not to like?
It's at the sharp end of the smartphone price scale, although can be had for around £34 per month on a two year deal in the UK, which isn't too bad at all compared to the competition. On a SIM free deal, it's still not too bad: £480 for the phone without having to monkey about with a network.
Given the One is now nearly a year on sale, the price is a little high for our tastes - there are better specified, if not designed, phones on the market, and be warned that its successor is likely to drop in the next few months.
The design of the HTC One is something that you simply have to experience in the hand though. Where those that pick up the Samsung Galaxy S4 will go ' Oh, it's a bit plastic, isn't it? But ooh, it's quite light' and those who encounter the iPhone 5S will, to a person, say 'Ooh, it's very light isn't it? You don't expect it to be that light!' those that try the HTC One will simply intone: 'Oh, that's really nice. Really, really nice.'
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